The Georgian
An iconic Santa Monica hotel - The Georgian was using clip art on existing sales promotional items, had 2 different logo files in rotation, and on-property collateral was in need of a refresh. Katie took the initiative and requested the opportunity to present a cohesive brand refresh and accompanying budget to ownership in an effort to better reflect the legacy of the property with an upscale edge.
This redesign was utilized between 2017 and 2023 prior to renovation and relaunch.
Role
Logo Redesign, Copywriting, Art Direction
Company
Pacifica Hotels
Year
2017
brand copy
CLASSIC IS ALWAYS EN VOGUE
In a world full of trends, The Georgian Hotel invites you to experience an original. Established in 1933, a first among the Santa Monica skyline, and today a historic landmark, The Georgian delivers timeless appeal.
From afternoon High Tea on The Veranda to distinguished spirits and expertly prepared cuisine at Nineteen33 Underground Kitchen and Bar, and spacious suites overlooking the Pacific to our unparalleled Ocean Avenue address, here we simply ask you to do you in style.
Stationery
Shown below is a small sampling of The Georgian's on property stationery and collateral side by side pre & post-rebrand.
