CORE COMPETENCIES
Tools of the trade
Discover a seasoned and well-rounded professional
Brand Development
Identity to Execution
From defining the target customer to refining the brand story and championing the right logo to executing each creative touch point - bringing a brand to life is her happy place.
Leadership
Well-Respected Director
With a passion for growing talent, leading cross-functional teams, and fostering collaborative environments, she takes pride in honest communication, defined process, and enhanced reputation.
Client Relations
First-Class Service
A pro at establishing trust and building relationships with key internal and external stakeholders, communication is key and project management is the name of her favorite game.
Media Planning
Budgeting for the Win
Experienced in developing and implementing annual media budgets of over $500,000 from high funnel brand awareness campaigns to core conversion tactics, she is well-versed in maximizing impact and ROI.
Digital Strategy
Multichannel Campaign Development + CRM
From capitalizing on loyal customers to finding the right new ones, and everything in between, the objective remains the same: get the right message to the right person at the right time to deliver results.
Design & Copywriting
Not Mutually Exclusive
A strategic and creative professional with an English minor? Yes, it's true. Her passion for design and the written word continue to grow in tandem. From packing the punch in a press release to elevating visual touchpoints.
Proficiencies
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Microsoft Office
CRM + Email
CMS + Digital
Branding
Graphic Design
Campaign Development
Digital Strategy
Copywriting
Public Relations
Project Management
Client Relations
Media Planning
Presentation Development
Event Planning
Social Media
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