Lilly Rose
Lilly Rose is a one-of-a-kind venue designed for nightlife complete with barrel aged cocktails and live entertainment, located in the basement of The Wayfarer Downtown LA. Katie's task was to create an original identity that embodied the physical space that had already been masterfully designed.
Role
Logo Design, Identity, Menus & Menu Books
Company
Pacifica Hotels
Year
2019
brand identity
What is Lilly Rose?
Whimsical. Wonderful. At times, a bit wild. Step into Lilly Rose, our basement parlor where the bizarre meets the beautiful. Here, time is inconsequential, and characters are welcome.
taglines
Masters of their craft, if you can dream it, our bartenders can fulfill it.
Now and then you must go backward to go forward. Just ask Zoltar.
May your night be as rare as your barstool.
The Menu
In keeping with the eclectic vintage vibes, custom books in assorted distressed leathers were sourced with the signature initial mark laser engraved. Menu pages were organized by spirit to highlight signature cocktails and a high end selection.