Kissel Uptown Oakland
HSMAI Bronze Adrian Award for Branding/New Hotel Opening
A brand new luxury hotel in Oakland, CA - Kissel was a post-pandemic success. Opened February 2022.
Katie oversaw this project directly in all phases from preopening to post-opening. She partnered with the in-house creative team at Second Wave on brand development, collateral execution, and on-site implementation including 2 F&B outlets. She led the in-house website development hands-on, and directed the architectural and lifestyle shoot.
In addition, she developed the 2022 media plan and strategy overseeing all pre and post opening marketing campaigns as well as directing the PR and social media agency.
Role
Pre & Post Opening Creative Direction & Digital Strategy, Hotel Launch
Company
Evolution Hospitality
Year
2022
Katie prepared a full-scale preopening media plan with a budget of over $150K. She oversaw all ad creative, implementation, and KPIs.
Katie directed a 5-day photo and video shoot including architectural, lifestyle, and food & beverage shot lists.
Highlights below.
Web Development
Katie led website development, providing both creative and copy direction for the full scope of this project from the initial site map to site launch.
